Case Study Under Armour Case - 955 Words

Under armour case 1. What is the task or problem facing the company? The main problems for Under Armour Inc is to maintain a sustainable place in a competitive market. The sports apparel market already has strong companies leading profits. Nike Inc., Columbia Sportswear Company and Adidas AG are the largest direct competitors to Under Armour. Under Armour has had a big challenge to create their own brand that would be in demand with the consumer while competing against already well established brands. Under Armour Inc − SP 500 − #62 in FORTUNE s Fastest-Growing Companies as of August 2015 − #739 in FORTUNE 1000 as of June 2015 − UA $70.79 * 1.73 ^ 2.51% (NASDAQ, 2015) Under Armour was founded in 1996 in Baltimore, USA and has quickly risen to become the 2nd largest athletic apparel company in the world (Feloni, 2015). Under Armour now has $2.6 billion in revenue from sales of apparel and footwear. Under Armour is expected to grow by 20% in 2016 (Feloni, 2015). Part of the success of Under Armour comes from new offers such as compression under wear and base layers. The other large motivator for Under Armour s growth has been acquiring top athletes, performers and celebrities to endorse their products. Theses include, Tom Brady(quarterback), Gisele Bundchen(model), Michael Phelps( Olympic medalist, swimmer) and more (Feloni, 2015). Continued growth for Under Armour will rely heavily contniuing to acquire top atheltes and celebrities to endorse theirShow MoreRelatedUnder Armour Case Study1946 Words   |  8 PagesCase Study: Under Armour 1. How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a five- forces analysis to support your answer. †¨ The analysis of the Porters five forces are very important to business entities. Based on the analysis a business can evaluate their current position and positions that they plan to progress towards as it relates to the industry they are operating in. The following is my five forces analysis of the competitiveRead MoreCase Study : Under Armour, Inc.956 Words   |  4 PagesINTRODUCTION Under Armour is a company started by Kevin Plank in 1996 in a basement. The company went public in 2006 raising a total of $153 million as equity. From a small private company to a multi-billion generating organisation, Under Armour had to overcome numerous challenges including financial difficulties and sales growth. The founder started with premium quality sports clothes and today the company specialises in diverse sportswear and apparel. Through the development of new hi-techRead MoreUnder Armour Case Study Analysis1292 Words   |  6 PagesUnder Armour Case Study Today s companies may struggle with developing and maintaining a strategy to ensure long-term success in the current global marketplace. Under Armour is no exception, they desire to challenge industry titans, Nike and Adidas, and seize market share in the demanding sports apparel arena. Explored in detail, Under Armour’s strategy through examination of the company’s history, mission, influences, and capabilities along with recommendations, based on a study by Arthur A. ThompsonRead MoreUnder Armour Case Study Analysis1394 Words   |  6 Pages Under Armour Case Study The original of Under Armour is KP sports, which is founded in 1996 by Scott Plank. He is a former college football player. Under Armour is a rising company in the sports apparel industry whose mission is to â€Å"Make all athletes better through passion, science and the relentless pursuit of innovation†. Under Armour was an indigenous innovator in the sports apparel industry by creating sports apparel using synthetic materials as an alternative to natural fibersRead MoreEssay Under Armour Case Study1291 Words   |  6 PagesIn order to beat its competitors, Under Armour Company can engage in market sensitive fresh product invention. New products are more likely to draw curiosity amongst the populations especially if they commensurate well with the prevailing trends (Hill Jones 2009, p. 308). UA concentrated on the outside-in (market responsive) approach to carry out its strategies. It is reported that it sourced unique synthetic materials and employed on field product development. This enabled it to create theRead MoreACCT 6015 Project 1 S745 Words   |  3 Pagesï » ¿ ACCT 6015 PROJECT 1: UNDER ARMOUR PRANIL BALRAM NAZAR BASHAMOV SAM LEE MATT STIMSON KEITA TAKARADA 18 NOVEMBER 2014 1. We chose to study Under Armour because of their explosive growth over the last five years in a very competitive industry. From a marketing standpoint, it is quite apparent that the company is doing well and one could assume that because the firm appears to have had great success in aggressively expanding their market share, they are by extension creating valueRead MoreOutline Of A Business Strategy Essay1713 Words   |  7 Pages Yvhanna Abou Samra Global Mkt And Adv Under Armour ADM 453 Section A Fall 2015-2016 2012-1130 TABLE OF CONTENTS Commencing on Page Part 1 ____ I. Introduction : A. History 3 II. Brand Foundation : a. Brand Architectural 3 b. Logo 3 c. Global Presence 4 d. Brand Image 4 e. USP/ESP 4 f. Brand Personality 4 g. Brand Positioning 4 h. VIPS 4 i. PRISM 5 j. CSR Read MoreUmmary Of The Issues In The DHB Industries990 Words   |  4 Pagesï » ¿Summary of the issues in the DHB Industries, Inc. case study.    Background: DHB Industries, Inc. (DHBI) case study concerns an accounting and financial reporting fraud. DHBI made protective body armour for the US military. The former CEO of DHBI, David Brooks (DB), misrepresented DHBIs financial statements, mislead the independent auditors in order to conceal his fraudulent transactions and he misappropriated DHBIs assets and funds for personal expenditures. Main Issues: (1)  Weak corporateRead MoreCompany s Mission, Vision, And Primary Stakeholders1531 Words   |  7 PagesUnder Armour Genia Moses Dr. Lurlene Irvin Business Administration Capstone September 7,2016 Under Armour Table of Contents Introduction Company’s mission, vision, and primary stakeholders Five 5 forces SWOT Strategy Competitiveness and profitability Communications plan Strategy for disseminating significance of the proposed solution to the various stakeholders Corporate governance Effectiveness of leadership Empowering workers Labor and Human Rights References IntroductionRead MoreAn American Sports Clothing And Accessories Company1507 Words   |  7 PagesIntroduction Under Armour, Inc. is an American sports clothing and Accessories Company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Company’s mission, vision, and primary stakeholders Under Armour s mission is TO MAKE ALL ATHLETES BETTER THROUGH PASSION, DESIGN AND THE RELENTLESS PURSUIT OF INNOVATION. Vision Statement: To be the world s #1 performance athletic brand Five 5 forces THREAT OF ENTRY - LOW to MEDIUM: Interesting because